The purpose of launching Logo Design Solicitation for World Expo Museum (hereinafter referred to as “the Solicitation”) is to select a Logo with design that conforms to the requirements and the position of the World Expo Museum, as well as to popularize the World Expo Museum’s vision to become “Window to the World, Source of the Innovation”.

World Expo Museum

World Expo Museum (WEM) is one of the key cultural projects in Shanghai’s Twelfth Five-year Plan. It is scheduled to open to the public on May 1st 2016. It is located on the former site of Expo Shanghai 2010, on the Puxi Side, on a land area of 4 hectares and a construction space area of 46,550 square meters.

World Expo Museum is the sole official museum and documentation center of the Bureau International des Expositions (BIE), and is the result of a bilateral cooperation between the BIE and the Municipality of Shanghai.

Created to preserve the legacy of World Expos and to promote their vision, the positioning of World Expo Museum is “Window to the World, Source of Innovation”. It will showcase the history of World Expos, the significance of Expo Shanghai 2010 and the ambition of future Expos and therefore provide visitors a good chance to experience popular culture.

The construction design of World Expo Museum is centered on the concepts of “World Expo Memory” and “Urban City Life”. On the one hand, the building is designed as a “ Container of Joyful Memories” that will preserve the most memorable moments of each World Expo; on the other hand, the building is also designed as a "Living Room inside the city" that will provide a space for visitors to participate to cultural activities and for citizens to explore, experience, create and share the joy of life.

We are committed to building an open and future-oriented World Expo Museum for all that will present the different cultures of the world shown at the Expos and share the relentless search for progress of Expos. Therefore World Expo Museum will strive to become a world-class innovation-focused institution as well as a center for cultural activities that will diversify the city’s cultural environment.

The Positioning of the World Expo Museum, “Window to the World, Source of Innovation” has multiple meanings. From a semantics point of view,“world” reflects WEM’s global ambition and the international nature of the BIE; “window” indicates its exhibition nature as a museum; “innovation” refers to the core of WEM exhibitions; “source” not only implies the ideology of “Everything begins with Expo”, but also demonstrates the unique feature of the museum of inspiring wisdom and creating the future.

The positioning "Window to the World, Source of Innovation" is driven by 5 key aspects that will fuel all activities and exhibits of the museum:

Futurity
The museum displays both the history of the past and the dream of the future, keeping abreast with the world and updating incessantly;

Dynamic
Visitors will be able to interact and communicate with the whole world in the museum;

Wisdom
The museum hopes to share the wisdom learned from Expos and enable visitors to understand how our life has been changed as a result of the innovative ideas and thoughts of mankind;

Enlightenment
Apart from helping visitors explore the unknown world and expand their horizon, the museum will ignite the power of inspiration, imagination and innovation;

Globalization
The museum also brings together multiple cultures, innovative technologies and leading arts, enabling visitors to feel the pulse and catch the trend of the world.

In this context, the visual identity of the museum, with the logo at its core, will be a vital part of the brand building effort of the World Expo Museum. It will be part of all activities including promotional events, media campaign, publicity materials, souvenirs, as well as organization and business cooperation.

Time

The Solicitation began with the opening of the uploading platform at 10pm on May 18th 2014 Beijing Time and will end at 10pm Beijing Time on June 30th 2014 (hereinafter referred to as “the Ending Time”). Any proposal submitted later than the Ending Time will be deemed as disqualified.

Participants

Any individual or team of professional designers, students, faculties of art schools, and design lovers from across the world can participate to the Solicitation in accordance with the Rules and Directions set forth herein.

Design Instructions

Logo design: The design can be in the form of graphic image, character, or the combination of both.

Logo use demonstration (please pick three of the following examples): Business card, envelope, stationery, invitation letter, handbag, document bag, package, T-shirt, publication materials, outdoor advertisement, wall space, direction board.

In the composition of the design, one or more of the following elements shall be presented in appropriate aspects; 

WORLD EXPO MUSEUM (capital letters or small letters)

世博会博物馆(Chinese character)

Design Requirements

The design shall present the brand ideology of “Window to the World, Source of Innovation”;

The design shall be innovative, identifiable, international and future-oriented;

The design shall also be interactive, multi-dimensional and flexible in order to be used in diverse forms including graphic, 3D and electronic media, and subject to further modification as well.

The resolution of static images shall be 1920 x 1080 pixels (width x height) in RGB mode and JPG format. Please keep the AI vector drawing files for further steps after being shortlisted.

The resolution of dynamic images shall be 960 x 640 pixels (width x height) in RGB mode, and uploaded to the Solicitation website in GIF format.

Additional explanation on design concept and application by video is welcomed when the video file is uploaded to websites like Youku and its hyperlink address is subsequently added to design description.

The design should be submitted in line with designated templates and include design graphic of the Logo as well as a description. Design description elucidates the design concept and ideas, and helps the jury better understand it. The description should be concise but to the point.

Personal information regarding the designer can only be provided while registering at the Solicitation website and should not be shown on the submitted design.

Participation

No application fee is required for the participation.

For overseas design proposals, please send your work to the designated email: expologo@qq.com

The participants are deemed aware of the Rules and Directions and therefore accept them completely, once the design proposal is uploaded or received. Participants can make further modifications or amends to the design proposal before expiration of the Ending Time.

The participants can download the Rules and Directions and the from the Solicitation website.

Appraisal and Selection

Experts from relevant fields are invited to form an expert panel who will take responsibility of reviewing and appraising design proposals.

Award

All the prizes above are calculated on pretax basis, and therefore are subject to taxation in accordance with relevant laws and regulations of related countries and regions (including but not limited to those of the P.R.C)

Certificates cosigned by Bureau International des Expositions and World Expo Museum will be granted to all winning and shortlisted designers.

The award (in form of cash or cheque) and the certificate shall be granted to the participants or their representatives authorized in written form. In case a winner design proposal has more than one author, the award (in form of cash or cheque) and the certificate shall be granted to the first author listed in the Application Form or its representative authorized in written form.

The prize winner list will be publicized on the official website of World Expo Museum.

Organizers

Sponsored by Bureau International des Expositions Shanghai Municipal Administration of Culture, Radio, Film & TV

Organized by World Expo Museum

Undertaken by Visual China Group

Announcements

No design proposals submitted in the Solicitation shall be returned. Participants shall reserve the manuscript themselves.

During the course of the Solicitation, participants are obligated not to transfer or authorize submitted proposal design to any third party, nor shall they use the proposal design herein to participate in any other activities that are similar to or the same with the Solicitation thereof.

Participants shall also confirm that they hold the entire copyright of the submitted proposal design thereof, and have never transferred or licensed the design to any other individual or institution.

Participants of winning designs are required to submit the original manuscript and sign copyright agreements.

Participant of final design winner is obligated not to use the winning proposal design to participant in other similar or the same activity thereof.

The copyrights of the proposal designs are under protection of the laws and regulations of the P.R.C. All intellectual property rights except the right to name (including but not limited to copyrights and all rights in relation to its extended graphic, 3D and electronic variants) of the final winner and excellent design winners will be in the possession of World Expo Museum. World Expo Museum reserves all the rights of its usage, development, modification, license, protection etc.

The organizer reserves the right of final interpretation of the Solicitation hereof.

Others

World Expo Museum reserves the right of final interpretation of the Rules and Directions hereof and any other documents with regard to the Solicitation. Any unresolved matters relating to the Solicitation will be further regulated and interpreted by World Expo Museum.

The solicitation shall be governed and construed by the Laws of the P.R.C.

Contact us

Name of the contact: Enya

Telephone: 0086 (21) 5385 0333 ext. 844

Email: yawei.yi@visualchina.com

Official website: http://shijue.me/zone/contest/expo/index-en