Informed by Bureau of International Expositions (BIE), BIE has updated its emblem and logotype to ensure the correct use of the BIE Main Visual Identity components. The new emblem discards the old one with a circle and replaces with a sphere form and elimination of the curved script in the left hand. A new typeface is adopted based on needs of particular visual application in two-line and three-line Logotype variations.

The new BIE Emblem & Logotype

The old BIE Emblem & Logotype

Antoine Bourdeix, the BIE Director of Communications said, the new BIE emblem and Logotype focuses more on public communications. Given the small font size and limited application of the old emblem, the new emblem is set in a humanistic sans serif typeface which possesses a simple and informal elegance, and works on any size, from print to screen applications.